With search results providing customers instant lists of providers to choose from it has never been more important to build high availability into your business across multiple channels; voice, text and chat.
When you have booked the appointment or sold a product if you aren't sending 3-4 messages you aren't providing the best customer experience and with engagement being easier than ever the only excuse is implementing the tech.
If you spent the money to get the attention of the customer, you should be treating them like customer. Keep in contact, share valuable information and let them know your company has the solution and available as demonstrated through the messaging
If you are doing everything else right there is no reason why you wouldn't get a 5-star review. If you don't then the follow up is even more important because it is a built-in feedback mechanism for how to see where your business if falling short.
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